The amount of misleading information circulating in the skincare marketing community is a significant concern for many in the industry. A prime example is the term "cruelty-free," which suggests that some skincare products are tested on animals. The reality, however, is that animal testing on cosmetics has been banned in many regions for decades.
Luksha Cosmetics, a leading skincare brand, frequently receives inquiries from customers about whether their products are tested on animals. The answer is unequivocally no. Luksha Cosmetics does not test its products on animals, nor do they use raw materials that have been tested on animals. This is not just a policy but a legal requirement in many parts of the world. Countries like Canada, the EU, the US, India, Israel, New Zealand, Turkey, the UK, Norway, Brazil, Australia, Taiwan, and South Korea have all banned cosmetic products that involve animal testing.
Furthermore, other countries, including some Asian nations, Argentina, Colombia, and Russia are in the process of passing similar legislation or do not require animal testing. For decades, the cosmetic industry has been shifting away from animal testing, developing alternative and more reliable methods, such as in vitro testing.
In vitro testing, which involves studying cells in a laboratory environment, offers several significant advantages over animal testing. It is more reliable, reproducible, and cost-effective. This method provides more accurate data on how ingredients will interact with human skin, leading to safer and more effective products.
Given these advancements, the notion that some cosmetic products available in regions like the US, the EU or Canada might still be tested on animals is both incorrect and misleading. It’s essential for consumers to be informed about the true state of the industry and the ethical practices that have become standard.
Luksha Cosmetics is committed to transparency and ethical practices. Their dedication to using advanced, non-animal testing methods ensures that they deliver high-quality, safe, and effective products to their customers without compromising their values.
